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The Morgan & Co Research Cola-nomics Indicator

Global Ideas. Local Application.

The Morgan & Co Research Cola-nomics Indicator

The Morgan & Co Research Cola-nomics Indicator is an in-house measure of Purchasing Power Parity (PPP) in Southern Africa. PPP is a common macroeconomic analysis metric to compare economic productivity and standards of living by evaluating different countries’ currencies through a “basket of goods” approach. Read Morgan & Co’s analysis below.

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